HANOI – The Vietnam National Administration of Tourism (VNAT) on Tuesday announced the new slogan, new symbol and strategy to develop the local tourism sector next year.

VNAT announced the new slogan “Vietnam – Timeless Charm” at a press briefing in Hanoi. Nguyen Thi Thanh Huong, deputy director of the travel industry department under VNAT, explained the slogan not only inherits the meaning of the former “Vietnam – the Hidden Charm” but also features an immense space and time along with diverse tourism products.

As spring comes, the weather is warm and it is the time swallow join together again in the end of Phương Mai peninsula, which is normally called Mũi Yến (swallow mount) for the nests. Phương Mai peninsula (Quy Nhơn city, Bình Định) is like a giant dinosaur to prevent the strong wave and wind for Quy Nhơn city. The nature is as beautiful as water-color painting and also endows this land a unique treasure: it is swallow’s nest – a high quality product which has become most popular for its healthy quality to people.