Vietnam highlights high-end tourists


touristsIn a next 10-year plan, tourism sector will target US$ 8.9 billion in turnover in 2015 generating 5.2% of GDP;US$15.9 billion in revenue (6% of GDP) in 2020.

Deputy head of  the Vietnam National Administration of Tourism's Tourism Marketing Department Nguyen Thanh Huong said the number of tourists targeted would be the same, but the percentage of high spenders would boost income from quality tourism services and products.

Vietnam is one of famous destinations having most beautiful beaches, islands, bays of the world. Therefore, more than 70 per cent of tourist sites in Vietnam lay in coastal provinces – and 70 per cent of tourists choose beach tours. However, coastal tourism has yet to tap its great potential – 3,200km of coastline.

Islands and beaches tourism contributed high revenue to tourism sector in recent years. In addition, tourism is a general economic industry which needs the cooperation of other sectors and localities aiming at generating big revenue.

VNAT's Vice General Director, Nguyen Manh Cuong said low-quality tours were not economically efficient and quickly exploited natural resources. Meanwhile, getting 10 customers who are willing to pay for luxury tours will bring us an income higher than 100 customers who pay for regular tours. He believed there was regional interest in high quality tours and among travelers from Europe, North America, Australia, Russia and former Soviet Union nations. And the Viet kieu (Overseas Vietnamese) scattered throughout the world were an exciting possibility. Therefore, the tourism sector should aim to build high-standard beach villages with fine villas, hotels and resorts to attract wealthy customers. Under the 10-year development proposal, the sector will enhance the co-ordination with local authorities. "This time, we will do a more professional job and focus more on benefits for local people", Cuong said.

According to the Deputy Director of the Viet Nam Institute for Tourism Development Research, Pham Trung Luong, brand building would be highlighted as it was given little attention in the past.

Essential coastal areas likely to receive the treatment will be Ha Long-Cat Ba in the north, Phong Nha-Ke Bang in central Quang Binh Province, southern-central Nha Trang, Binh Thuan and Phu Yen provinces – and the pristine Phu Quoc Island in southern Kien Giang Province.